Welcome to our website

Thank you for your inquiry and interest in a Direct Jewelry Outlet franchise. According to the International Franchise Association and the Small Business Administration, franchising remains one of the most successful business opportunities. Owning a Direct Jewelry Outlet franchise allows you to be in business for yourself, but not by yourself.

Jewelry has been a family business for 71 years. DJO has been jewelry franchising since 1988 and now has stores in four states. Our concept of selling jewelry is unique and has a proven track history of franchise success. DJO sells high quality 14K gold, diamond jewelry and gemstone jewelry in a wide range of styles.

Recognizing that training and support are the cornerstones of your success, we are dedicated to the growth and development of each individual franchisee. From day one, we will teach you all aspects of store operations, marketing and management with professional, hands-on training at your new store or at home or at our local location.

I am sure you will have questions concerning this opportunity, so please call our office. We will be looking forward to discussing the process and opportunity with you. Our goal is to place you into a business of your own that is both profitable and rewarding.

The initial franchise fee is $19,500, with a $2,000 payment after 24 months and another $2,000 payment after 36 months (a total of $23,500). This investment entitles you to use our concept, name, manuals, business methods, sources, and all training and support services. If you choose to open additional locations, your franchise fee will be discounted.

You may contact me as listed below if you have any questions. Thank you for your interest in Direct Jewelry Outlet.

We look forward to hearing from you very soon.

Sincerely yours,

David D. Shushnar
President, CEO